The Platforms of Social Media and Purpose of Each Part 2

Jan 14, 2015

In the last ten years Social Media has completely changed. When MySpace was first launched back in 2003, the sole purpose was personal use.  Users enjoyed the ability to add images and photos of themselves for others to see.  With the launch of Facebook came a revolution that enabled digital marketing opportunities for business. Most Social Marketing sites now offer free analytics where you can look into your users and the behavior of your “followers”.  You can even target potential customers based on interests, location, etc. It’s a whole new wave of marketing! There are numerous platforms with many different purposes and functionality. Not all businesses need a presence on each. It depends on the type of business and what your goals on social media are. Aside from, Facebook, Instagram and Twitter; Pinterest, Tumblr and LinkedIn are equally as important for a company.

It’s a must for any professional to have a personal LinkedIn profile. This acts as an online resume where other LinkedIn users can view your education, you’re your profession is and where you’ve worked. Your personal page goes into specifics by asking you to list the amount of time you worked at each company and everything you did for the company. Other users also have the ability to “endorse” you for a specialized skill. Employers will often search for employees through this platform and it has become one of the most reliable ways to seek employment.  Aside from the personal page, companies can create company pages as well as “groups” where users can have online discussions about their specific markets and relevant topics. LinkedIn is not only a great place to network and find potential employment; it is also a great way to get leads, in any business. It allows you to network online rather than in-person.

Pinterest is another platform that can be extremely useful for companies.  Google defines it as a “ Web and mobile application company that offers a visual discovery, collection, sharing and storage tool.” It is a photo sharing website with images not of yourself, but of things that inspire you. You upload all these images aka “pins” to your personal pinboards and other users have the ability to view and “re-pin” them. The demographic is mainly women so it’s important to remember that content needs to be tailored to them. For example, Playboy has a very strong and popular Pinterest page, which may sound strange considering it’s an adult men’s magazine. The categories of their content and boards are all tailored to women, one even being titled “ gifts for him.”  They’ve managed to keep the Playboy brand intact with safe for work content and beautiful visuals. It completely works and is a great example of how target marketing can be beneficial.

Tumblr is a website that allows users to share anything and everything. From plain text to photos, quotes, music, videos, links and even to blogs. It can be quite useful for companies that don’t host their own blog’s on their websites and need a place to host the content.